One thing is sure, we are living in a bizarre time, and it seems that we have started to adapt to the new normal. One sector that has seen major changes is hands down, the education sector. Getting used to and taking classes over Zoom or Google Meet is not an easy feat. Evidently, we all seem to be getting used to it, little by little, students, learners, and instructors alike.
Every new change has its own set of challenges to overcome. We understand them and we also know that, at times, they can be overwhelming. It can look like an impossible task to manage schedules, keep the demand and business running, and balance it with personal lives. Here, we would like to introduce you to some digital strategies that can at least help you with demand generation. Let’s have a look.
Demand generation identifies potential clients/customers/consumers and nurtures them to provide the sales team with the qualified leads to pursue. It involves more comprehensive communication than lead generation.
Boost the trust ratio in your brand value with content.
Given the competition and the players in the market, it is necessary to put your best foot forward from the get-go. In order to pull your target audience, who would genuinely be interested in buying your service, create content that is authentic, original and true to your brand value. It can be videos, podcasts, webinars, blogs, e-books, case studies, and more. You can then allow your audience to download them or publish them publicly to be viewed. The quality of your content would help build trust between your users and your brand.
Collaborate with industry experts or influencers to start engagement.
You can take this opportunity to build your LinkedIn connections and even personal relations while boosting your brand value and creating a wider demand circle. Webinars, podcasts are a rage, and what better way to take advantage of these tools while collaborating with an expert or an influencer to drive engagement. This could be an excellent opportunity not just to revive your dormant leads but to tap into the followers of the expert with whom you collaborate.
Create a sense of urgency.
Even though this strategy has been used more by the retail industry, more and more sectors are joining the bandwagon of the FOMO (Fear Of Missing Out) strategy to drive awareness and attract targeted audiences in the pipeline. And why not? Take for instance the institutes dealing with IELTS or GRE coaching can bring urgency in getting students who are planning to sit for the exams in a month. This strategy works wonders especially during the admission deadlines of the top universities. So do consider creating relevant campaigns keeping in mind the admission deadlines, next time.
o wrap up, the key to getting qualified leads is understanding your audience, their needs and then creating your demand generation strategies to maximize your ROI.
With that being said, if you are looking for expert advice on improving your sales funnel while you take your classrooms online, book your appointment with us